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Join the premier online sales training program designed specifically for small businesses, entrepreneurs, and companies selling in a new market.

When you sign up for Entrepreneurial Selling today, you’ll gain access to the first two lessons, the Community Forums, Q&A Coaching Call recordings, and more.

Special Bonuses: As a part of Entrepreneurial Selling, you’ll also get access to the RAIN Selling simulation, email reinforcement tips, advanced bonus lessons, and much more.

>> Click here to enroll in Entrepreneurial Selling.

In my 35 years of experience in the sales, marketing, and management ranks, I have not found a more powerful and effective sales training program than Entrepreneurial Selling. The information and insights provided in the program are spot on. The lesson on Qualification was especially valuable to my business. RAIN Group clearly understands the paradigm shift that has occurred over the years that the key to selling is understanding buying. And the content is communicated in a way that is easy to retain and implement. I recommend this program to any professional, no matter how experienced. This program will improve your sales.

Chuck Carey | Founder & CEO at Compendian, Inc.

Satisfaction Guarantee: Test drive the course for 30 days and see how it feels. If you don’t like what you see, let us know and we’ll be happy to refund your first month’s tuition.

Ask about our Group Discount Program: Have a group of 5 or more people in your organization that would benefit from Entrepreneurial Selling? Contact us for information on group membership discounts. Email entselling@raingroup.com or give us a call at (508) 405-0438.

Are you selling a new product, service, or idea?
Do you struggle to sell against established players?
Is your company's limited track record limiting your sales success?

If this sounds like you or what's going on at your company, you've come to the right place.

The biggest challenge that small businesses and entrepreneurs face is how to grow their business. In fact, 76% of small and medium sized business owners have cited sales growth as their greatest challenge.

If you’re in business and want to make millions of dollars you need to be able to sell millions of dollars of your products and services.

But there are unique challenges that entrepreneurs and those selling and entrepreneurial environment face that are holding you back:

  • You sell a new idea, product, or service that buyers may not have heard about or even know they need
  • It's difficult to communicate your value
  • You sell against larger, well-branded competitors
  • You sell with limited resources
  • You have a limited track record of success especially when you're just starting out or if you're trying to break into a new market
  • It's difficult to generate leads
  • You face rampant price pressure from buyers who think they can get it for less by purchasing from a smaller company
  • You don't have a sales playbook so you're figuring things out as you go

You must be able to first overcome these challenges in order succeed with sales and to grow your business.

In Entrepreneurial Selling we’re going to teach you how to do just that. We’ll equip you with a proven selling framework, so you can blow away your sales targets and crush the competition along the way.

What is so leading edge and great about the program is the focus that the folks at RAIN Group have put on understanding the customers that make the decision.

Greta Roberts | CEO of Talent Analytics

Get the knowledge, tools, and confidence you need
to improve sales performance. Enroll today.
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In Entrepreneurial Selling you'll discover:

  • How to keep the front end of the pipeline full with qualified prospects
  • Step-by-step how to lead masterful sales conversations in any situation
  • The real deal with objections and how to overcome them (often it's not what you think)
  • Follow-up techniques that turn prospects into customers
  • An effective system for setting and tracking your sales goals
  • How to prepare and deliver powerful sales presentations that best demonstrate your value and wow your prospects
  • 3 keys to developing a winning value proposition and describing your offering in a non-technical way to get prospects excited
  • How buying works and how to sell to each of the 8 buyer personas so you take the most effective approach for every sales opporutnity
  • Questioning strategies and techniques that allow you to uncover the full set of needs and provide maximum value
  • How to make the business impact of your product clear so you can sell more with less buyer resistance
  • The best process for winning a single sales opportunity from start to finish
  • Why buyers want to pay more for your products and services
  • How to bring in a predictable flow of profitable new customers

Entrepreneurial Selling Faculty

Entrepreneurial Selling is led by Mike Schultz and John Doerr, Co-founders of RAIN Group, a sales training company that has helped tens of thousands entrepreneurs and salespeople achieve greater sales success. They are also bestselling authors of Rainmaking Conversations and founders of RainToday.com, named the top sales resource site in the world in 2010.

Joining Mike and John is an amazing group of sales experts, successful entrepreneurs and even buyers at big companies who will share their stories, keys to success, and specific tips in their particular areas of expertise.

Entrepreneurial Selling Faculty

Learn more about the faculty.

This is the only program out there that’s brought together the greatest minds and thinking around what it takes to sell in an entrepreneurship.

Being in the sales training industry, I recognize quality when I see it and RAIN Group's Entrepreneurial Selling is top-notch. Do yourself a favor and enroll in the program. It's a tremendous value.

Tom Ziglar | CEO of Ziglar Inc., Proud son of Zig Ziglar

Get the knowledge, tools, and confidence you need
to improve sales performance. Enroll today.
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Here’s What You'll Learn to Get New Business Now

In Entrepreneurial Selling is an online module-based training program designed to give you every last piece of the puzzle so you can more confidently and successfully sell your products and services.

We’ll walk you step-by-step through 27 lessons, teaching you everything you need to know to fill the pipeline, win more deals, and grow your sales. This isn’t theoretical looks good on paper advice. We’re going to provide you with the how-to content, templates, tools, and checklists you can use to start selling more right away.

We'll immerse you in the RAIN Selling process to provide you with the tools you need to succeed. The program is self-paced, meaning that you control the pace with which you complete the training. Some participants follow our pace as we release the lessons (once a week) while others find that they get busy with customers or want to spend more time on a particular topic. We designed the program so you can go at your own pace knowing that the knowledge, tools, and process you need to ramp up your selling are there for you when you’re ready.

It’s a 4-month self-paced program, meaning that you control the pace with which you complete the training. Some participants follow our pace as we release the lessons (1-2 times per week for 4 months) while others find that they get busy with projects or want to spend more time on a particular topic and thus take longer to complete the program.

Here are the 7 modules in Entrepreneurial Selling and what you’ll learn in each:

Module 1: Becoming a Sales Superstar

In this module, you’ll discover:

  • How to overcome the unique challenges of selling in an entrepreneurship and why most sales advice doesn’t apply to you
  • The 10 Rainmaker Principles that top performers share and live by that set them above the rest
  • The crucial elements that drive your individual sales success
  • The 5 hidden weaknesses that could be holding you back (and how to overcome them)
  • How to identify the dynamics at play of what you sell and how you must adjust how you prospect, uncover needs, build relationships, and sell the vision

Module 2: Understanding Buying

Top sales performers think buying first, selling second. If you want to succeed in sales, you have to understand how buying works, what buyers are going through, and how to map your sales process to their buying process to facilitate success. In this module, we’ll cover:

  • The major stages of the buying process
  • How to map your sales process to the buyers decision making process
  • How to identify the 8 distinct buyer personas and facilitate sales success with each

Module 3: Value Propositions that Sell

Everyone is told they need to understand and articulate their value if they want people to buy, but few people know how to actually do it. In this module, you’ll learn:

  • 3 keys to developing a winning value proposition
  • How to introduce yourself to prospects in a memorable way
  • How to explain and build enthusiasm for hard-to-describe products and services
  • Strategies to capitalize on the benefits you provide
  • How to uncover the hot buttons that drive prospects to buy from you, and keep buying

Bonus: RAIN Selling Simulation

We’re offering Entrepreneurial Selling members the opportunity to partake in the RAIN Selling simulation. This choose-your-own-adventure sales game is a fun and exciting way to test your skills and apply your knowledge in a simulated sales situation.

RAIN Selling Simulation

You walk into a meeting with the purpose of closing a deal you’ve been working on for six months. About 10 minutes in, after the prospect has said they’re a go, he says, “But budget’s going to be a problem. We’ll need to do it for 10% less.”

Millions of dollars are at stake. What do you say?

This is the kind of scenario you’ll face in 2-part RAIN Selling. You’ll immediately apply your new learning in the simulation to try to win the most sales by using the techniques and tactics in a real life sales situation like the one above. Plus you’ll receive immediate feedback on what you could have done to increase your sales success.

You won't find anything like this anywhere else. It's fun, competitive, and most importantly, effective reinforcement of the program's core content. You have to try it for yourself!

Module 4: Leading Masterful Sales Conversations

Much sales success is determined in the conversations you have with buyers. Many entrepreneurs and sellers struggle to lead sales conversations, making common mistakes that end up losing them deals. This module introduces you to the proven RAIN Selling methodology, equipping you with an easy to learn, easy to apply methodology you can use for sales conversation success.

This module is packed with content because there’s a lot to cover. Here’s a sampling of what you’ll learn:

  • How to qualify prospects allowing you to focus your time and energy on the best possible buyers (hint: many qualification methods lead you down the wrong path)
  • 5 essential tips to building real rapport and trust with customers
  • How to uncover the full set of customer needs including the 3 types of questions you need to be able to ask and how to uncover needs through advocacy
  • The most effective technique to uncover the root cause of customer problems
  • Strategies to uncover the impact of buying from you (and not buying from you) that increase customer urgency
  • How to build and communicate a compelling picture of how your customer’s situation will improve when they buy from you

Module 5: Essential Skills to Winning the Sale

In this module, we’ll cover:

  • What you need to know (and to prepare) before every sales call
  • 5 steps to overcome even the toughest objections including “Your price is too high.”
  • The keys to delivering presentations and demos that wow (along with the common mistakes to avoid)
  • How to refine your sales approach based on the dynamics of what you’re selling (is what you’re selling considered breakthrough? A commodity? A product evolution?)
  • How to negotiate with buyers and develop win-win solutions
  • How to set the table for success and close with the right actions (hint: no manipulative closing techniques used here)

Module 6: Filling the Pipeline with Qualified Leads

Buyer attention spans are short, decision makers are hard to reach, and there’s 100 times more noise and clutter than just a few years ago.

Module 6 gives you smart strategies to start filling the pipeline, including:

  • How to use networking and referrals to generate leads on an ongoing basis
  • How to leverage social media to find leads online
  • 6 keys to prospecting success
  • 7 major outreach strategies to use on the phone, through email, and direct mail to connect and create conversations with prospects
  • 5 cold-calling success power boosters
  • How to use voicemail for success

Module 7: Maximizing Sales Success

Following the Entrepreneurial Selling roadmap, you’ll be equipped with the knowledge tools, and skills you need to succeed in selling. In this module you’ll learn how to:

  • Build and sustain your hustle, passion, and intensity for sales success
  • Set the right goals and build a system to achieve them
  • Guide your actions every day for sales success
  • Track your big picture, 3-year, annual, monthly, weekly, and daily goals
  • Get the most out of each day – even more than you ever though you could

It’s a 4-month self-paced program, meaning you control the pace with which you complete the training. Some members follow our pace as we release the lessons (once a week for 4 months) while others find that they get busy or want to spend more time on a particular topic and thus take longer to complete the program. We designed the program so you can go at a pace that allows you to absorb the knowledge and put it to practice.

Professionally, there's not much worse than a missed opportunity. With Entrepreneurial Selling by RAIN Group, you're going to be positioned to seize opportunities.

Jim Bacharach | Vice President at John Hancock

Get the knowledge, tools, and confidence you need
to improve sales performance. Enroll today.
Sign Up Now
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Ask about our Group Discount Program: Have a group of 5 or more people in your organization that would benefit from Entrepreneurial Selling? Contact us for information on group membership discounts. Email entselling@raingroup.com or give us a call at (508) 405-0438.

Going Beyond Theoretical

Every one of the strategies explained in the program has been tested, refined, and proven to work by professionals just like you. You'll get practical, implementable strategies that will have a profound impact on your ability to sell. This program stays away from the theoretical “looks good on paper” plans and provides you with a proven process that has worked for thousands of sellers, allowing them to bring in a predictable flow of new business.

Couldn’t I figure this all out on my own?

Sure, you’ve read about various strategies before and maybe even know what you need to be doing, but you just haven’t done it or have had limited success. You could spend years trying one thing after another, spinning your wheels, and making mistakes until you figure out what works. Unfortunately you’ll end up missing out on hundreds of thousands to millions of dollars that you would have had you invested in Entrepreneurial Selling, greatly delaying your success.

Or, you could sign up for the program and benefit from learning from the mistakes we’ve seen hundreds of sellers make, our decades of experience, and all of our hard work. We’ll provide you with proven tips and the tools and worksheets you need to translate these ideas into action. And if you’re still stuck, just venture into the forums and our instructors are here to help get you moving.

Why spend years trying to figure it all out on your own when we’re going to hand you the process and tools in this course?

I dont have time to sell, how will I find the time for this program?

You may be thinking, "I don't have time to market and sell. How am I going to find the time for this program?" You need to work on other projects and can’t spend all day building a book of business. The truth of the matter is we all have only 24 hours in a day. In that time, some people are building tremendously successful seven-figure practices while others are fretting about not having one themselves and not doing what they can to make it happen. This program will make you more efficient with the time you have and help you reach your practice growth and career goals.

We built Entrepreneurial Selling knowing that as an entrepreneur or seller in an entrepreneurial environment, you wear many hats and don’t have the luxury of having sales as your only job. We’ll teach you how to spend your precious selling time more effectively and efficiently. It's only by investing now that you'll reap the rewards of more and better customers tomorrow.

Or, you could do nothing and continue to get the same results you’ve always gotten:

  • You grow to a certain point, and once referrals run dry growth stagnates
  • Customers keep pushing back on your prices
  • Sales cycles drag on for months… and even years
  • Your pipeline never fills to the level you’d like
  • You lose customers and prospects to competitors
  • You remain in the same position in your career indefinitely
  • You struggle to establish and maintain differentiation from the thousands of other businesses
  • You suffer from the revenue rollercoaster, always wondering where the next customer will come from and when
  • You stand by and watch while your competitors land the customers you want, charge higher prices, attract the best talent, and grow faster than you

If you don’t do it now, you’ll never find the time – there’s always a good excuse not to sell.

RAIN Selling has given me greater confidence and comfort with selling my services. The program structure and tools are logical and practical, and have helped me learn how selling can be a natural extension of who I am and what I have to offer. Additionally, it allows me to go at my own pace, which given an already busy schedule is a huge plus. This program is really enjoyable and valuable.

Jeremy Bromberg | Bromberg LLC

Get the knowledge, tools, and confidence you need
to improve sales performance. Enroll today.
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Why Listen to Us?

Authors & Logos

The instructors of Entrepreneurial Selling have helped thousands of professionals sell more and command higher prices for their products and services. We are the authors of The Wall Street Journal bestseller Rainmaking Conversations: How to Influence, Persuade, and Sell in Any Situation and Professional Services Marketing, a book that outlines how to grow a consulting business. We are also leaders of RainToday.com, voted Top Sales Resource in the world for 2010 & 2011, and dedicated to helping professionals sell and market their services, and RAIN Group, a sales performance improvement company.

We'll share the insights gained through proprietary research we’ve conducted, including How Clients Buy, Fees and Pricing Benchmark Report: Consulting Industry, What’s Working in Professional Services Lead Generation, and Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline.

We’ve also grown our own business from zero to a multi-million-dollar firm in just a few years and have been named to Inc. Magazine’s list of the fastest growing companies in America.


Mike Schultz, Co-President of RAIN Group, is a world-renowned expert in selling. He sold his first mid-six-figure deal at age 22, grew a practice of a major consulting firm 800%, and has grown his own firm into a multi-million-dollar company. Mike is also the Publisher of RainToday.com, voted Top Sales Resource in the world for 2010 and 2011 and the largest publication that exists for marketing and selling professional services with over 120,000 subscribers. He's on the faculty in the Marketing Division at Babson College, and is the author of hundreds of articles, white papers, and other publications focused on selling and marketing services, including the groundbreaking book Professional Services Marketing (Wiley, 2009) and The Wall Street Journal bestseller Rainmaking Conversations (Wiley, 2011) with co-author John Doerr.

John Doerr, Co-President of RAIN Group and co-author of the books Professional Services Marketing and Rainmaking Conversations, has spent 30 years leading the revenue growth of leading organizations. As Senior Vice President of Sales at the American Management Association, John was responsible for hundreds of millions of dollars of revenue. John has taught thousands of professionals how to sell with RAIN Selling both through open-enrollment programs and in-house. John’s clients include Monitor Group, DHL Consulting, 3COM, PRTM, Point B, BDO, Harvard Business School, London Business School, Navigant Consulting, The Saint Consulting Group, Stroud Consulting, and many others.

Mike and John were also named as the Top Sales Thought Leaders in the world for 2011 by Top Sales Awards.

Program Leaders John Doerr and Mike Schultz helped grow my company’s sales at a double digit pace in past years, so I’ve recommended the RAIN Selling methodology to many business owners and continue to do so today. After building out an impressive suite of interactive content with RAIN Selling and successfully putting hundreds of professionals through the program in 2011, I can confidently say it’s the best, most efficient way to improve sales skills and grow revenue in 2012.

Mike Cooch | Founder and CEO, Kutenda

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to improve sales performance. Enroll today.
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What You Get

Membership to Entrepreneurial Selling includes:
  • 27 Interactive Online Training Lessons: A new lesson or two will be released every week over the course of 4 months until you complete the 7 core modules. Once they're released, you can go through them at your own pace on your own time. Lessons are designed to not only give you the core concepts of the topic, but to also provide you with the specific how-to information you need to go from understanding to action. Lessons are delivered in text, video, and MP3 audio for your convenience and learning preference.
  • Worksheets, Templates, Tools, & Checklists: Following each lesson, assignments will be available for you to download and complete - including exercises that will help you immediately apply the learnings to your sales practices.
  • Monthly Q&A Coaching Call with Program Leaders: One of the cornerstones of this program includes regular Q&A Coaching Calls to work through issues and problems as they arise. We’ll dig into sales challenges you face and provide specific feedback and suggestions for your situation.
  • Community Forums: The program leaders are active participants in the forums and will provide direct feedback on your value proposition, your sales conversations, your proposals, and whatever specific challenges you face.
  • RAIN Selling Simulation: One of the unique and exciting features of the program is the brand new choose-your-own-adventure-style sales game. This interactive sales challenge is a fun way for you to test your comprehension of the concepts taught throughout the program.
  • And so much more "bonus content" that we'll share with members once they're in the program.

What's the Cost?

Typical live sales training costs upwards of $2,000, $3,000 and $5,000 dollars to attend – and that’s not even with the top experts. Plus it requires travel, flights, room rental, and precious time out of the office. To top it off, most training is not built for entrepreneurs and those selling in an entrepreneurial environment so you learn sales strategies that won’t work for you.

With 20 of the top experts in the field joining the faculty, the depth of the content in the 27 lessons, the checklists, tools, and resources, the member forums, and the monthly coaching calls, we know we could easily charge $2,000 - $5,000 for this program as well.

But we really don’t think that works for most entrepreneurs and we want to make this available to anyone who wants to join, so we’re launching this at the affordable price of just $197 / month.

For the price of one nice dinner a month, you’ll learn the skills you need, and gain the confidence you need, to sell more and grow your business. The monthly coaching calls alone are well worth the price of admission, and you’ll make your money back many times over in just your first sale.

For just $197 / month, you’re making an investment in your career where you’ll begin to make breakthroughs in your business development efforts. You’ll make this investment back many times over in just your first sale.

No airfare, no hotel, no car rentals. You’ll be able to take this training at your own pace in the comfort of your home or office. Each week you’ll get a new lesson that covers the how-to information you need to sell more along with exercises that help you start applying the learning immediately to your sales conversations.

I've known Mike Schultz for a number of years now and I've found him unfailingly to be professional and comprehensive in all his dealings. If you engage him in an issue about sales, you're going to get soup to nuts, A to Z, and it's all going to be top quality. This program is exactly the same. You can expect great things from it and you will not be disappointed. I do recommend it to you.

Charlie Green | Co-author of The Trusted Advisor, Author of Trust-based Selling

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We’ve also got some insane bonuses lined up for you. We’ve included content and tools we use exclusively with our clients that spend hundreds of thousands of dollars with us. And we’re making them available as a part of this program:

  • Bonus #1: RAIN Selling Simulation Game: Put your knowledge and sales skills to the test in this 2-part choose-your-own-adventure-style sales game. It's a fun, competitive way for you to put the program’s techniques and tactics to use. At the end of each round, you’ll receive feedback on what you could have done to earn more sales.
  • Bonus #2: RAIN Selling Email Tips: The problem with most training programs is that they follow a “car-wash” mentality. You’re in, you’re out, and the expectation is: you’re ready to sell. But, this is not how real learning (or successful selling) happens.

    Learning and change happen overtime. You’ll receive our robust email reinforcement program which will help you retain the core RAIN Selling concepts so they become second nature. These short email messages are packed full of practical advice, quick tips, and guidelines to help you become a top performer. You'll also receive scenario emails that will put your new knowledge to the test, such as this one:

    RAIN Selling Email Reinforcement Program

  • Bonus #3: 6-minute Goals Tool: Goals are key to sales success. We’ll share with you a comprehensive goals tool you can use to guide your sales activity and success.

  • Bonus #4: The RAIN Selling Opportunity Planner: This is a robust Excel tool that will help you plan for, and get the most from, every one of your sales meetings and sales opportunities.

  • Bonus #5: Maria Cirino Interview: Maria, co-founder and Managing Director at .406 Ventures, sits down with us for a half-hour interview on her entrepreneurial journey, what she looks for when evaluating pitches, common pitfalls of new businesses, how to earn credibility with a limited track record, why the sale never comes down to price, and more.

  • Bonus #6: Tom Ziglar presents Born to Win: In this exclusive bonus video for Entrepreneurial Selling members, Tom discusses the necessary components for being successful, not only in sales but in every aspect of your life. This video offers a unique and inspiring view on what it takes to win.

  • Bonus #7: How Clients Buy Professional Services: Understanding how buyers buy is essential to your selling success. In this benchmark report, you’ll learn how buyers initially find, evaluate, and eventually choose one service provider over the other ($345 value).
  • And more: You’ll also receive bonuses from many of our faculty members as the program rolls out, including special bonuses from Marshall Goldsmith, a world renowned leadership expert and bestselling author of What Got You Here Won’t Get You There, Brian Halligan, CEO and founder of HubSpot, Tom Ziglar, bestselling author and well known sales expert, and more.
  • 100% Money Back Guarantee

    We’re so confident that this program is going to be exactly what you need to succeed in sales, that we’re offering a 100% money back satisfaction guarantee. If you sign up for the program and find that it’s not for you, just let us know in the first 30 days and we’ll give you a full refund.

    No questions asked.

    You have nothing to lose, just a whole lot of new business to gain.

    I signed up yesterday and have already taken the first two lessons. If the rest of the lessons are anything like these two, I am really, really looking forward to this program. THANKS!!

    Christopher Grant | Member

    Get the knowledge, tools, and confidence you need
    to improve sales performance. Enroll today.
    Sign Up Now
    30-Day Money Back Guarantee

    P.S. Group discounts are available for groups of 5 or more. Call 508-405-0438 or email entselling@raingroup.com for more information.

    >>> Click here to enroll in RAIN Group's Entrepreneurial Selling.

    Thanks for checking out Entrepreneurial Selling.